Alcohol and other Drugs Council of Australia (ADCA) Chief Executive Officer, David Templeman, whole heartedly supports the Federal Government’s announcement for a Senate Inquiry to examine Australia’s growing alcohol toll, including issues aroundwarnings, labeling, marketing and advertising of alcohol products.

 “ADCA congratulates Family First on introducing the Alcohol Toll Reduction Bill, which is a significant step in addressing a national health priority,” Mr Templeman said.

Alcohol and celebrations have always gone hand in hand for many Australians, but recent research has shown that many people are drinking more than they realise. Confusion over what equals a standard drink has prompted ADCA to call for labeling and warnings on all alcoholic beverages.

“ADCA believes there is also a need to educate and inform all Australians of the associated risks with drinking excessive amounts of alcohol and hopefully this Inquiry will look at education and awareness programs on the harms of alcohol for all community groups, especially children and young people.” Mr Templeman said.

In addition, ADCA believes that alcohol advertising and promotion which is currently self-regulated by industry bodies rather than by government, is ineffective and does not accord with public views on when and how restrictions should be applied.

“ADCA also supports initiatives such as Febfast which encourages a responsible approach to drinking. We’re not trying to stop people having a good time, we just want to see them do it in a sensible manner,” Mr Templeman said.

“Many bars and restaurants serve wine from larger glasses, which often results, in doubling the standard drink being consumed. Alcohol is not an ordinary commodity and should not be treated as one. Alcohol is a drug – Too!”

Each year 3000 Australians die and another 10 000 need ongoing medical treatment through alcohol-related harm. The annual cost in alcohol related absenteeism is 7.5 million working days and the economic impact of its misuse is $15.3 billion.

“There needs to be a general understanding that the ready availability and accessibility of alcohol to celebrate events sends the wrong message to the community that you need alcohol to have a good time at home, in a sporting environment, or at a workplace function,” Mr Templeman added.

15 February 2008